Hill + Knowlton Strategies (H+K), one of the world’s leading public relations firms continues to invest in its Innovation + Creative agenda with the creation of its Amsterdam Innovation + Creative hub and the appointment of Ali Marmadule as Creative Strategist. Based in Amsterdam, Marmaduke will work with teams across Continental Europe and be part of the global network of creative, content, media, data and digital specialists.

“We are thrilled to have Ali bring his expertise to our Innovation + Creative hub,” said Melanie Faithfull Kent, H+K’s SVP Continental Europe. “With his deep experience and wide industry recognition, Ali will add new perspective to H+K’s creativity agenda in the region and help clients meet the challenges of complex issues and assignments in bold and innovative ways.

“The hub investment is designed to connect and activate existing creative talent across the region,” she added. “Connecting this talent with our existing teams based in our European offices will them solve complex challenges together and deliver even stronger and more innovative client work. Ali’s role is to work across different types of client assignments, underpinning our belief that creative thinking is not a niche undertaking, but the essence of good strategy for all client work.”

With broad creative, brand and communications experience within a wide range of sectors and geographies, Marmaduke is an expert in identifying solutions to craft compelling communication strategies. He worked for eight years as a planner and brand strategist at advertising and design agencies, including Havas Lemz, Isobar, and DesignBridge.

Marmaduke commented, “The COVID-19 pandemic has caused a shift in communications. As a creative strategist, it’s become more important to look beyond what is immediately visible, to find the overlooked truths and opportunities to tell powerful stories that clarify, simplify, and inspire audiences. I’m excited to be joining an agency renowned for its depth and breadth of expertise and to play a role in supporting that expertise with a stronger creative focus.”

Marmaduke is a highly accoladed creative strategist, having won to date: three D&AD pencils, 13 Gold Cannes Lions, one Cannes Grand Prix for Good and a Tomorrow award.