Jack de Vries knows how to quickly analyze complex problems and to provide adequate advice. Both the world of public affairs and the media have no secrets for him. Jack helps companies survive in the media crisis.
This can be a current reputation problem or the desire to influence decision-making. His core competence is stakeholder management.
This concerns the media, decision makers and potential support channels within the industry.
As a former spokesperson, strategic adviser to the Prime Minister and State Secretary, he has been able to gain experience in many policy areas. With that experience, he has been contributing to the success of Hill+Knowlton strategies in the Netherlands since 2011.
Within the management of Hill+Knowlton, Jack began to build up the the public affairs practice. The core of effective lobbying is recognizing trends, coming up with alternatives, building coalitions and convincing relevant stakeholders. This not only focuses on national politics, but also on provincial and municipal governments. The field of public health, energy and – of course – security and defense are Jack’s specialties. Since two years Jack is responsible for the total Dutch operations, both in Amsterdam and The Hague.
Before joining Hill+Knowlton Strategies, Jack had his own consultancy firm Jack de Vries Communications Advice, which he founded in June 2010. From December 2007 to May 2010, he was Secretary of State for Defense in the 4th Balkenende cabinet, responsible for staff, equipment, real estate and IT. Before that, he worked as an associate partner at Boer and Croon Corporate Communications. From 1997 onwards he was successively Head of Information of the CDA Group in Dutch Parliament, political advisor to the Prime Minister and campaign leader for the elections in 2002, 2003 and 2006 elections.
Jack studied political science at the VU University Amsterdam and after his studies became an information officer / journalist at the Royal Netherlands Army. He is still active as a reserve officer with the 1 CMI command. He regularly acts as a commentator on politics and communication in the Dutch media.