Brand and positioning
A brand is a promise that organisations make to their customers, through what they say, the images they convey and how they behave. A strong brand can increase a company’s competitive strength. A weak brand can be a serious obstacle to growth and development.
Hill+Knowlton Strategies has extensive experience in the positioning and development of brands. Our consultants implement a pragmatic approach using powerful methods that have been proven in practice. They see co-creation as a fundamental principle and are able to distil the views of organisation leaders and link them to the desired brand image in a short space of time. During a limited number of sessions the consultants help the client identify the desired positioning so they can adopt the appropriate behaviour to develop the necessary support to successfully reinforce the brand positioning.
Hill+Knowlton Strategies has successfully advised clients such as Delicia, Friso Kindervoeding and REAAL Verzekeringen.