Consumer confidence is a brittle thing with a brief shelf life. Retailers are always the first to feel the effects of an economic recession. As the ones on the front line of the economic mechanism, they are the first to notice that people are keeping a tight hand on their purse strings and that preferences are changing.
Hill+Knowlton Strategies helps retailers detect and interpret new perceptions among shoppers, (re)formulate their retail strategy and tie in with new consumer preferences.
Hill+Knowlton Strategies links its knowledge of markets to its extensive experience of triggering target groups. It provides support in the form of creative flair and innovative media strategies that are designed to stand out and achieve results in the crowded and highly competitive shopping streets in the Netherlands.