11 April 2013
Orange bow for Hill+Knowlton Strategies
Hill+Knowlton Strategies has received the orange bow from the Nationaal Comité Inhuldiging (National Inauguration Committee) for their involvement in the organization of the King’s Games. As a communication and PR agency, Hill+Knowlton Strategies is responsible for the communication strategy of the King’s Games and all media contacts involved.
The Nationaal Comité Inhuldiging uses the orange bow as an official sign of recognition for national festive activities that are organized in celebration of the abdication of the new King and Queen, and for people and organizations supportive of the Committee and its cause.
The King’s Games
offer a fun and enjoyable day for all children in primary education. The King’s Sports Day is at the core of the King’s Games and is preceded by a healthy, but above all festive King’s Breakfast.
Hill+Knowlton Strategies supports the organization of the King’s Games in communicating with media, participating schools, local authorities and other stakeholders. A total of 1.3 million children in 6.500 schools will participate in the King’s Games.